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Jan. 1, 1970

Arcor goes green & gets awards

Arcor goes green & gets awardsAccor – parent company of Motel 6, Sofitel, Novotel and Studio 6 brands – has opened a new “Green” prototype.

The Motel 6 Northlake-Speedway in Northlake, Texas, features technology and energy efficiency measures that make it the brand’s greenest property ever, as well as the chain’s first property to be submitted for LEED® (Leadership in Energy and Environmental Design) certification.

Some of the environmental protection steps taken by Arcor include:

• Participation in energy and water conservation programs including creation of a monthly energy / water consumption report to inform each hotel of their month to date progress in regards to consumption savings, taking into consideration variables such as weather and hotel activity levels (all Sofitel and Novotel hotels since 2004)
• Florescent bulb and battery recycling in 690 plus corporate-owned Motel 6 and Studio 6 properties, making Motel 6 the first national hotel brand to implement a chain-wide fluorescent light bulb and battery recycling program in the hospitality industry
• Water saving shower heads and faucet aerators (all brands)
• Faucet aerators replaced with higher water-efficiency 0.5 gallon per minute aerators (Motel 6 and Studio 6 locations)
• Ozone machines were installed on laundry washers; these machines allow the hotel to wash linen and towels with cold water instead of hot and reduce the use of soap/detergent (all Sofitel hotels with laundry)
• Using environmentally sensitive Ecolab™ laundry products (all Motel 6 and Studio 6 locations)
• Purchase of wind-generated power by all Sofitel hotels in the U.S., making Sofitel the first hotel chain to become an EPA Green Power Partner
• Technologically advanced heating and cooling systems to reduce consumption of power (all brands)
• Corporate office recycling program
• Use of ecological paper, including printing 1.3 million directories on recycled paper using Soy ink (all Motel 6 and Studio 6 directories)
• Use of compact fluorescent lighting, which consumes 75% less energy than conventional bulbs (all brands)
• Yearly publication of results of sustainable development initiatives and energy and water consumption per brand in annual report.

Accor has also been cited by the Two Tomorrows organization as recognizing “key sustainability challenges facing the hotels sector” and for designing “a comprehensive approach to managing them.”

The Tomorrow’s Value Rating is a new tool for assessing how well companies manage their most pressing social and environmental issues. It examines companies’ performance in five key areas, or ‘domains’: Strategy, Governance, Engagement, Value Chain and Innovation. Assessments are based on companies’ public disclosures, including their annual report and accounts, sustainability, CSR and corporate citizenship reports, and information on their websites.

“While we are proud to be recognized as the leader in sustainable hospitality design, development and operation, we also agree with the study’s conclusions that there is much work to be done to bring the hospitality industry to where it needs to be,” said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. “We at Accor will continue our pursuit of that goal and do our best to continue to lead the way for our industry.”


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